HAMMER TIME: 2008 Calendar


The 2008 calendar featured the Western Zodiac. I reimagined the astrological signs as sports mascots of a zodiac star league complete with team names. Some names were easy to come up with but Aquarius proved challenging until I found the name “Juggernauts” to use. Then everything started to fall in place. I never really figured out the kind of sporting event that the Zodiac Star League represented. Definitely I had a team sport in mind. I confined the color palette of the mascots to just a few colors. I believed this would keep the design from visually “fighting” with each mascot if they all had different color schemes. Originally I wanted to have 6 pages with two months of respective zodiac signs on each page advertising a match between the two. I decided to streamline the idea to showcase six mascots to a page so that I could print just two pages. Later on I repurposed the zodiac mascots as individual trading cards.

Next time: Calendar 2009: TIMECARDS

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